Article Marketing

Article marketing is a form of advertising.

Long before the Internet, businesses have been creating free content to be published by another business (newspaper) in exchange for a small mention of author's business. This establishes them as an authority as well as increasing traffic and distribution. The publisher get free content that would be labor intensive to produce in-house.

Things haven't changed that much online.

Now businesses create online articles that can be copied and distributed for free. Most of these articles contain a 'Bio Box' that contains the link back to your website, this must be included when the article is freely distributed.

Most successful internet marketers use article marketing

Website Owners

Website owners use article marketing to gain:

• A valuable relevant link back to their website
• Traffic directly from the article
• Viral traffic as the article gets used by other article directories and websites.

Affiliate Marketers

One of the most common ways internet marketers get started making money online without the use of a website or product of their own.

This has come to be known as Bum Marketing (any Bum can do it ...supposedly), instead of linking back to your website, a Bum Marketer uses his affiliate link to a product, eBook, Course or Online Tool that he/she is promoting.

When visitors click on this link a cookie is dropped that credits the affiliate with the sale, thus earning a commission for the affiliate marketer.

Its the words and phrases in these article that get indexed by search engines and bring in the traffic, which is why many articles are highly niche themed and the targeted search query is formatted and emphasized within the article.

Bum marketers usually target what has become know as 'Low Hanging Fruit' - Keyphrases that receive some daily traffic via search queries but have a low number of competing pages on the Search Engine Result Page (SERP).