1.4.1 - Reverse Engineer Competition

Once you found your niche and the broadest keyword/phrase that you will be targeting. Enter your keyword/phrase as a Google search query. Create a spreadsheet and note the:

1. Title as it appears in the search engine.
2. Description as it appears in the search engine.
3. Site Name.
4. Site URL.
5. PageRank of the Page.
6. PageRank of the root URL.
7. Age of the domain name.
8. Meta Tag Keywords that appears via -> View / Page Source (Control+U in Firefox).
9. Page Title that appears via -> View / Page Source (Control+U in Firefox).
10. Meta description that appears via -> View / Page Source (Control+U in Firefox).
11. Hx Headers on that page (x = 1,2,3,4 or 5).
12. Keyword/phrases formatted in bold on that page.
13. Outgoing links and anchor text on that page.
14. Inbound links, anchor text to that page and the Google PageRank of the linking sites page and root url.
15. Demographics and profile of the average visitor.
16. How many pages make up the site.
17. Purpose of the site and how it makes money.
18. Rate the level of interactive content on the site.
19. Note the social aspects of the site Details on how to use this information the outrank these web sites will be outlined here.
20. Is the site getting traffic using Google Adwords Campaigns. 

 This will give you:

• A great understanding of your market.
• A great understanding of your competition and whats required to beat them.
• Ideas for your sites name, structure, elements, content and income.