1.5.2 - Purpose
Submitted by JD on Mon, 03/31/2008 - 14:50.
What is the purpose of your site in regards to the customer.This also comes down to what you want your sites to be:
- Is it just a place to compare and buy products?
- Is it a place to come back to every week or so?
- Is it going to attempt to be a comprehensive authority on its subject?
- How interactive will it be for the visitor?
Your site needs a purpose and vision so that you are clear about everything you do on your site from this point onwards.When a customer comes to your site, what are you expecting them to do?
