1.6 - Website Search Engine Optimization
Submitted by JD on Mon, 03/31/2008 - 13:16.
As you sketch out each web page you will need to consider the SEO (search engine optimization) Factors to optimize your pages for the search engines and the terms your are trying to rank for. The higher the ranking you get for keywords and phrases (search queries) with high traffic attached, the income your website can generate.
SEO - Search Engine Optimization, can be split into 2 factors:
- On Page Optimization (optimisation)
On-page SEO is what can be done on the pages of a website to increase its performance (rankings) in the search engines for target keywords (phrases) relevant to the on-page content.
- Off Page Optimization (optimisation)
Off-page SEO is what can be done off the pages of a website to increase its performance (rankings) in the search engines for target keywords (phrases) relevant to the on-page content and linking to the site.
Both of these need to be heavily researched and tested before selecting your keywords and your on page / off page SEO strategies.
